What is Local SEO?
Local SEO is the strategic process of optimizing your website and its content to achieve maximum visibility in search results, particularly when someone conducts a location-specific search.
Chances are, you're already well-acquainted with the concept of local SEO...
Let's paint a picture: You're craving a delicious meal, so you reach for your phone and enter the query "restaurants near me."
Bam! In the blink of an eye, Google springs into action, juggling a myriad of tasks simultaneously. It scours historical data, checks cookies, evaluates personalization factors, pinpoints your location through IP, Wi-Fi, or GPS data, and, of course, employs its nifty algorithm to decipher the intent behind your search term, "restaurants near me."
And then, like magic, a search results page materializes before you. You instinctively click on the top result and discover a local restaurant. Right in your vicinity.
Ladies and gentlemen, this is the enchantment of local SEO. It revolves around furnishing Google and other search engines with the essential details they need to connect your local restaurant with individuals actively seeking a delightful dining experience precisely when they need it.